Videojet Imprints the WORLD Helping Neighbors in Need

Pack the Shack


Videojet's vision is to lead with innovation and passion to solve the world's product identification challenges. On Friday, August 17, they came together as One Videojet at their Wood Dale, IL Headquarters to help solve a different problem for their neighbors – hunger.

In Illinois, 1.4 million people struggle with hunger and 459,330 of them are children. That means 1 in 6 children in Illinois don't know where their next meal is coming from.

As a leader in the marking and coding industry whose largest clients include major food and beverage brands throughout the world, Videojet decided to do something that aligned to both their industry and guiding principles to help. In the spirit of their guiding principle, "Our associates are accountable to each other, our shareholders and the communities where we work and live," Videojet hosted a Feed the Funnel Party enlisting the help of The Pack Shack. The Pack Shack is a non-profit organization that brings high energy food packing parties on-site to major corporations across the US.

Videojet pledged 40,000 meals to the Northern Illinois Food Bank, the source of food, innovative feeding programs and hope for more than 71,500 people in Illinois each week. They execute their Vision "For no one in Northern Illinois to be hungry" by serving a 13-county service area and relying on donations like these to help feed those in need.

To deliver on this pledge, Videojet purchased $10,000 in meal kits to be assembled by volunteer associates and got to work planning the event. With the help of 20 associates who served on a planning committee, the team created and organized an online sign up page, t-shirts for all participants and a company picnic that was hosted outside on the same date and much more. To add an extra special element of fun, the team also decided to invite children of associates over the age of 6 to participate in the event.

On the day of the event, 165 Videojet associates and 17 of their children came together to Imprint the WORLD™ for a good cause! Ganesh Ramaswamy, President of Videojet, kicked off the two volunteer sessions with a motivational speech wearing a hair net and gloves. At the end of each speech, he rang the gong signaling the start of the event, which was used throughout the day to share milestone counts with the team.

The team then got to work forming an assembly line process and worked to the beat of some fun music where they fed the funnel an sealed the ingredients into bags. The bags of the cheesy vegetable rice meals were then placed into cartons where they were "Imprinted" with a freshness date applied by a Videojet printer. The whole process was quite similar to how Videojet's printers are working on manufacturing lines for our customers.

"Wow, what an amazing afternoon!," said Richard Wachter, VP of HR for Videojet and the Product Identification Platform. "I am so proud of the team for donating their time during regular working hours to do something wonderful for those in need. I enjoyed spending time with the team, their children and of course my daughter, Danielle, who was able to participate in the event before heading off to college."

At the end of the day, Videojet delivered on their promise to the Northern Illinois Food Bank, handing off 40,000 meals to help their hungry neighbors in need. But, all the credit goes to all the 182 Videojet associates (and future Videojet associates) who contributed their time, efforts and energy to make this event a tremendous success. Way to go team!